| PHOTOGRAPH BY STANISLAW PYTEL, GETTY IMAGES | |
| By George Stone, TRAVEL Executive Editor
A few years ago we hinged our hopes on the much-hyped Danish concept of hygge—a word that loosely means “coziness.” Its Nordic adherents consider hygge a way of life, with the basic idea being to slow down and savor the moment (coffee, faux fur blankets, and friends are hygge boosters). As Denmark consistently ranks high in the World Happiness Report, the world—at least for a moment—slowed down to embrace the concept.
That was then. Now, months into a pandemic, it’s time for a new word, and the Norwegians have delivered with the concept of friluftsliv, which roughly translates to “open-air living” and is deeply engrained in the country’s heritage. “From the remote Arctic to urban Oslo, friluftsliv [pronounced free-loofts-liv] means a commitment to celebrating time outdoors, no matter the weather forecast,” reports Jen Rose Smith.
“The idea is as Norwegian as cross-country skis and aquavit. But amid a pandemic that’s upended rhythms of daily life around the globe, friluftsliv might also be a model for coming more safely—and sanely—through the northern hemisphere’s approaching winter season,” writes Smith. While it’s impossible to know whether the concept has helped keep Norway’s coronavirus case numbers relatively low, one thing is for sure: Embracing the outdoors can’t hurt.
Time outdoors makes you happy, according to experts. “Spending just two hours a week in natural environments such as parks or green spaces boosts well-being, according to a 2019 paper published in the journal Nature,” writes Smith. Norwegian playwright Henrik Ibsen (1828–1906) is credited with the term, which has since been widely embraced. “It’s very tied to our culture and what it means to be a Norwegian,” says Lasse Heimdal, secretary general of Norsk Friluftsliv, an organization representing 5,000 outdoors groups in Norway.
As Smith writes, friluftsliv may help explain the country’s enviable ranking among the world’s happiest places. In the 2020 edition of the annual report by the United Nations, Norway comes in at number five—trailing Finland, Denmark, Switzerland, and Iceland (the U.S. is world’s 18th happiest nation). As we head into cooler months, get outdoors and embrace nature. And, in the spirit of friluftsliv, let nature embrace you.
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